Built to measure

Software built around how you actually work

Not a template or a generic WordPress site. We build from scratch the tools, automations and AI products your company needs, in English and Spanish, from Mexico City.

A development desk with code and notes in the Lizardi editorial style
Fig. 01Custom software
We build, we don’t just adviseContext

The best proof that we build software is the software we have already built. Anxiety is a multi-agent simulation engine written in Rust, with thousands of agents interacting across several simulated platforms. This very site and its scheduling, social-publishing, blog and newsletter platform are built from scratch in Next.js and TypeScript, with no Cal.com and no templates.

That changes the conversation. We are not selling you a promise: we show you two real systems, running, and from there we talk about what your company needs. We program around your operation, not the other way around.

And because the same practice trains firms and companies to adopt AI, we know where AI genuinely helps inside a product and where it is a risk to manage. We build with that in mind, not by bolting a chatbot on at the end.

What we can do for your companyWhat we build
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Internal tools and dashboards

Dashboards, portals and back-office built around your operation: the thing your team opens every day to work, without fighting a generic tool that does not fit how they work.

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Process automation

We take the repetitive work off your team and connect areas that do not talk to each other today, so information flows on its own instead of being copied by hand from one system to another.

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AI agents and products

Assistants that search, draft and answer over your own documents without exposing them, and custom AI products like the simulation engine we already built with Anxiety.

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Integrations and web platforms

Making the tools you already use work together over APIs, and full custom platforms: scheduling, client portals, reservations, internal marketplaces.

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Private AI on your own servers

When data cannot leave your company (professional privilege, LFPDPPP), we deploy the AI on your own servers so no sensitive data ever travels to a third party.

How we work and what you keepWhat you get
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A working MVP in two to four months: you validate the idea with something real in hand, not a document.

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Progress you can see while it is being built, not a black box until the end.

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All the code, documentation and infrastructure as code handed over to your company: you own it, with no licenses locking you in.

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Software built to be maintained, secure and to grow with you, on a modern stack and not bloated templates.

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The option to train your team to use and maintain what we build, so you never depend forever on a single person.

Frequently asked questionsBefore we start
Who owns the code when we finish?

You do. At the end of the project we hand over all the code, documentation and infrastructure as code in your own repository. There are no licenses or locks tying you to us.

Can I see something real you have already built?

Yes. Anxiety is a multi-agent simulation engine in Rust, and this very platform (scheduling, social publishing, blog and newsletter) is built from scratch in Next.js. We are glad to show you both and explain how they are made.

You use AI to develop. Does that affect quality or security?

We use AI as a tool to ship faster, but every line that gets deployed goes through human review and testing. You own the code, and security is designed in from the start, not patched on at the end.

You are a small team. What if you are not available?

That is exactly why we hand everything over (code, documentation and infrastructure) and can train your team to maintain it. The goal is that you do not depend on a single person, not even on us.

Do I really need custom software, or is there a tool that already exists?

It depends, and we will tell you honestly. If a tool already solves your problem well, you should buy it. Custom development pays for itself when what you need does not exist, or when bending your work around someone else’s tool costs more than building your own.

Can you deploy the AI on our own servers?

Yes. When data cannot leave your company, we set the AI up on your own servers so sensitive information never travels to a third party. It is the same approach as our private-AI practice.

Related practicesVerticals
Let's begin

Tell us what you need to build

Write to us with the problem, not the solution. In a first conversation we tell you whether it is worth building custom, buying something that already exists, or a mix of the two, and what the project would look like.