Performance marketing
AI performance marketing:give each campaign a clear hypothesis.
From Mexico City, we connect message review, content, distribution and measurement. Synthetic audiences help identify possible questions and objections; campaign results are checked against real people and data.
Context
A business question guides the work
Before creating ads or publishing articles, we define whom you want to reach, what they need to understand and which action would matter to your business.
We use synthetic audiences to explore interpretations of a message. Their responses depend on the model, profiles and instructions: they help form hypotheses to check against research and real performance.
The plan may combine content, SEO, visibility in assistants, paid media and events. Lizardi coordinates the agreed work and records what was measured, what changed and what still needs verification.
Services
Five fronts, one operation
Synthetic audiences
SEO and AEO
Visibility in AI answers
Ads and paid media
Measurement and analytics
What you get
Work you can review and measure
A message review with possible objections, simulation limits and hypotheses to test.
Pages and internal links that answer specific questions and connect to a service or useful next action.
Documented checks of mentions and citations in assistants, including the question, date and links observed.
Paid campaigns with an agreed budget, decision criteria and business metrics.
A dashboard with search and conversion data, identified sources and attribution limits.
Your campaign can bring your audience together.
We coordinate launches, activations and events, with technical production and communications connected to the gathering. We also work on weddings, private celebrations and nightlife.
Explore events and productionQuestions
What people usually ask
What is a synthetic audience for campaign review?
It is a set of AI agents configured with profiles and context to explore possible interpretations of a message. Results depend on that configuration and the model. It helps form hypotheses; it does not independently measure your market’s opinions, purchase intent or behavior.
Does a synthetic audience replace research with people?
Research with people provides experiences and responses a simulation cannot observe. We can use agents to prepare questions or compare messages, then check the findings through interviews, tests or real data. We document the biases and limits of each method.
What does SEO and AI assistant visibility work include?
It includes reviewing site access, pages, sources, links and structured data where it matches visible content. We measure search performance and record reproducible checks in assistants. No configuration guarantees rankings or citations.
Can you work with our current agency?
Yes. We can handle message review, SEO, analytics or another agreed area and coordinate with your agency. The proposal defines who produces, approves, distributes and measures each item.
How do we evaluate whether the work is helping?
We agree on a baseline and metrics for each objective. In search, we review comparable pages and queries; in campaigns, conversions and contact quality. Mentions and citations in assistants are recorded as observations with their context and date.
How is marketing work contracted?
As a defined project or an ongoing service agreement, depending on your needs. The proposal sets out scope, responsibilities, fees and third-party costs. Media spend and production services are identified separately.
Let's begin
Tell us what you are launching
Tell us what you plan to launch, whom you want to reach and what data you have. We use that to propose scope and criteria for evaluating the work.