Test the campaign before you pay for it
Most marketing budget is spent learning what did not work. Here that part happens first: the campaign is tested on synthetic audiences, and whatever survives goes to search, to AI answers and to paid media.
Almost nobody argues about whether to do marketing. What hurts is paying to find out, three weeks and several thousand pesos later, that the message connected with no one.
We work backwards. The idea goes first to a synthetic audience that reads, reacts and argues the way your public does, and the objections and the rejection surface while fixing them still costs an afternoon. Only then do you spend on distribution.
We run it, with your team across every decision. If what you want instead is for your people to learn to use AI in their daily work, that is training and it lives elsewhere on this site.
Synthetic audiences
Before you spend on reach, the campaign is tested on agents that read, react and argue the way your public does. You learn which line lands, which one gets rejected and which objection is coming, while fixing it is still cheap.
SEO
Architecture, content and technical signals so search engines understand what you actually do. No tricks: pages that answer real questions from your market and that survive the next algorithm change.
Language-model visibility
More and more customers ask ChatGPT, Claude or Perplexity first. We work so your business is citable: correct structured data, content a model can summarise without getting it wrong, and the signals those systems read.
Ads and paid media
Campaigns whose hypothesis was already tested in PM-01, which cuts the learning spend. Account structure, creative and budget tied to a business metric rather than to impressions.
Measurement and analytics
The dashboard that tells you whether something worked. Well-defined events, honest attribution about what can genuinely be attributed, and a report you can read in five minutes.
The campaign tested on a synthetic audience before a peso goes to paid reach, with the objections written down.
A site search engines understand, with pages that answer what your market actually asks.
Presence in ChatGPT, Claude and Perplexity answers when someone asks about what you do.
Ad accounts built around a business metric, with the learning already done before you paid for it.
A dashboard you can read on your own, without anyone interpreting it for you.
What exactly is a synthetic audience?
A set of AI agents given a profile, a context and a platform, who then read your message and react: they comment on it, argue about it, ignore it or reject it. It does not replace research with real people, but it costs a fraction and it tells you where the problem is before the problem gets expensive.
Is this not just a focus group?
It shares the intent, not the cost or the speed. A focus group takes weeks to organise and gives you one session. This runs in hours, can be repeated with the corrected message as many times as needed, and carries none of the bias of someone trying to please whoever is asking.
What does optimising for language models mean?
That when someone asks ChatGPT or Perplexity for a provider of what you sell, your business shows up and shows up described correctly. That depends on concrete things: correct structured data, content a model can quote without inventing, and being present in the sources those systems consult.
Do you work with my current agency or replace it?
Either. Several times we have come in only for campaign testing and AI visibility while the agency keeps running production and paid media. If you would rather have one operation, we can run the whole thing.
How long before something shows?
Campaign testing gives you results the same week. Ads, as soon as they run. SEO and model visibility are cumulative: the first movement shows between six and twelve weeks, and keeps growing after that.
How do you charge?
Per project when the scope is clear, or a monthly retainer when the work is continuous. Either way the quote comes after a conversation, because an online store and a professional firm look nothing alike.
AI training for firms
The core program: hands-on AI training for your whole team.
AI for law firms
Research, drafting and review, safely and on your own matters.
AI for finance & accounting
Analysis and reporting where AI helps, and where it’s a risk.
AI for architecture studios
Proposals, drafting and a brand-safe image workflow.
AI for marketing & PR agencies
Content and campaigns in each client’s brand voice, without leaking what’s under embargo.
AI for medical practices
Clinical notes, admin and follow-up faster, with patient data private.
AI for engineering firms
Calc memos, reports and bids: the numbers stay with the engineer.
AI for real estate
Listings, lead follow-up and contract drafts, with client data private.
Custom software development
We build from scratch: internal tools, automations and AI products, owned by you.
Private & secure AI
Use AI without leaking client data: LFPDPPP, privilege, your own servers.
AI governance & legal
AI policies, LFPDPPP compliance and AI contracts, with Alarcón Law.
Tell us what you are launching
A short call is enough to tell whether to start with campaign testing, with search or with paid media. If none of them is worth it, we will say so.